The Old Store: New owner wants to preserve a community landmark
August 2001: Athens Banner Herald
Cantrell's store on Cleveland Avenue in Athens has been anchoring the community known as New Town since the early 1900s...John Rogers, owner of Red Electric Company, recently purchased the store.

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Christmas Marches into Downtown
December 2000: Athens Banner Herald
A snowman makes its way through downtown Athens during Thursday's Christmas parade. The snowman float was the parade entry from two local businesses, Red Electric and DOC Unlimited. The parade, marking the beginning of the community's holiday season, brought thousands of people into the downtown area.

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"Red Electric is Still in the Race"
 November 2000: Flagpole Magazine

I was pissed when I got the call. You want to spend $400 on a car that you want to smash up, and you want to know if that would be OK? You think that's a GOOD idea! I'm certain John could hear my eyes rolling. John and I run Red Electric, a small electrical contracting business, and the rule seems to be that we always have more fun than money: a rule that I'm always fighting. And this lame-brained idea didn't even sound fun. In any case, by the time I got home, the car, a beige 1975 Nova, was in the driveway, and I reluctantly became swept up in the spirit of entering a car in the demolition derby.

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